GoodShell Coffee
GoodShell means a solid foundation. They’re first-generation roasters from the Sonoran Desert who honor the past while fueling the future for builders, dreamers, and everyday people.
Their mission is to offer connection in every cup as a daily reminder that foundation matters and progress shows up quiet, steady, and made by hand.
Pain Points to Fix
GoodShell Coffee began as a part-time hobby, but growing client demand required expanding and upgrading their brand. However. their website lacked e-commerce capabilities and packaging was underdeveloped.
We proposed a comprehensive visual identity system that would unify website, collateral, signage, and packaging design to help leverage their increasing demand.
The Turnout
We helped defined GoodShell's target users and brand voice, then created a complete identity system including logo, colors, typography, and icons.
Next came a scalable e-commerce website with customer accounts, blog, and newsletter features, plus incorporated the new design assets into packaging, collateral, and apparel.
Services
Visual Identity
UI / UX
Signage
Collateral
Apparel
Packaging
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