Ren Coffeehouse & Bakery
Founded in 2018, Ren has grown from a small-town bike cafe into a beloved neighborhood destination with an expanding customer base and newly opened bakery.
The company focuses on healthy local sourcing, inclusive menu options, and strong community commitment through events, charitable support, and excellent employee benefits.
Pain Points to Fix
Ren's rapid growth over eight years outpaced their brand development, resulting in inconsistent identity across locations and missed opportunities for product launches and marketing materials.
I proposed a comprehensive brand audit to help Ren capture their current success and prepare for future expansion.
The Turnout
I developed a unified identity system with a cohesive logo design for both the Coffeehouse and Bakery locations, creating clear relationships between locations and reducing guest confusion.
The project included new merchandise designs and updated menus, plus website design and development.
Services
Visual Identity
UI / UX
Signage
Collateral
